Beauty Industry

Yves Rocher Line Counters Environmental Damage

Fights fatigue and anti-aging effects

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By: Jamie Matusow

Editor-in-Chief

Yves Rocher, the brand known for capturing the power of plants in its botanical beauty products, has now released that power to counteract the damaging and aging effects that the environment can cause to skin. The ethical beauty company says that more than 80% of the causes of aging skin are linked to the environment and to life style, and has created Cure Solutions, a skin care line to counter these external factors. Damaging conditions include changes in seasons, aggressive and polluted environments, constant stress, fatigue and overwork.

Yves Rocher says this skin care line is suitable for women of all ages because these external factors begin to act on the skin very early on. The products are cures to be used as complements to the skin care products you use all year long. There are two types of cures: Cure Solutions Anti-Aggressions with Moringa Peptides, powerful shields of active ingredients that block environmental aggressors, and Cure Solutions
Anti-Fatigue with Red Vine Polyphenols, which tone the skin and irrigate it with renewed energy.

According to Yves Rocher, the cure products rely on a new botanical active ingredient called Moringa peptides—molecules with the ability to fight against environmental aggressors that accelerate the skin aging process. In Africa, the Moringa has been nicknamed “the miracle tree” for its healing leaves, its nourishing fruit, and its seeds that have the extraordinary power to clarify water filled with dust and impurities and make it clean enough to drink. It is at the heart of these seeds that Yves Rocher Botanical Beauty research has isolated these peptides.

Yves Rocher claims that in one month, its 24-Hour Vitality Skin Care cream, enriched with Red Vine Polyphenols, minimizes signs of fatigue, revitalizes skin and smoothes out wrinkles and fine lines.

Products, which range from $32-$48, will be available in February.

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